For more than 25 years, I have worked at the intersection of growth, strategy and execution, leading P&Ls, commercial teams, brands and market expansion across LATAM, EMEA and the U.S.
Today, that experience shapes how I help organizations adopt AI.
I approach AI from a business perspective, focusing not on the technology itself, but on where it can make people and organizations more effective. From analyzing information and building forecasts to developing strategies, preparing presentations, generating ideas and making better decisions, these are challenges I have managed throughout my own career.
Through consulting and hands-on training, I help organizations move beyond AI experimentation and build practical capability step by step. That means learning how to use AI effectively, applying it to real workflows and ultimately identifying opportunities to improve business processes and performance.
My workshops are built around real work, not technical theory or generic AI demonstrations. Participants work on practical business situations and learn how to integrate AI into what they already do.
Because successful AI adoption is not about becoming an AI expert.
It is about becoming better at your job, your decisions and your business by knowing how to use it.
